BELLEVUE, Wash. — Aug. 20, 2026 — The annual Alternative Mass Media Conference (AMM-Con) planning committee has announced speakers and topics for the annual event slated to be held prior to the start of the 41st annual Gun Rights Policy Conference (GRPC).
Co-hosted by the Second Amendment Foundation and the Citizens Committee for the Right to Keep and Bear Arms, GRPC will run from Sept. 25 – 27 at the Westin Dallas Fort Worth Airport hotel. The AMM-Con pre-conference event will take place starting at 9 a.m. on Friday, Sept. 25.
AMM-Con is a gathering of some of the top Second Amendment media members and influencers who provide educational presentations about all things related to our right to keep and bear arms. For those who are established or aspiring journalists, bloggers, video media personalities, podcasters, or have a general interest in new media, AMM-Con is a must-attend event. Previously, the event was exclusive to media members only, but the committee recognizes that each of us – through friends, family and social media – can help spread the message.
The National Rifle Association’s Mark Keefe will give the keynote address during the event and discuss melding publications and media to streamline operations. Additional speakers include Cam Edwards, Mark Smith, William Kirk, Robyn Sandoval, Rich Yumul, Chris Swainhart, Stephen Gutowski, Jason Oliver and Jake Wiskerchen.
Featured educational topics:
- The ethical use of AI and AI tools
- Rebranding and driving business via your blog
- Effective use of video, video equipment and podcast growth
- Reporting from the heart and navigating YouTube
- Panel discussion featuring Second Amendment advocates/activists on how to utilize media to deliver a positive message
GRPC 2026 is sponsored by USCCA, Silencer Shop, Vortex, Magpul, Credova, U.S. Law Shield, Volquartsen, Trijicon, Colt, GrabAGun, RAYVN Group, AZFirearms Auctions, NSSF and Taurus.
Mark your calendar for what’s going to be a great weekend of learning and advocacy! Visit SAF.org/GRPC or AMM-Con.org to register and learn more about this exclusive event.
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